Are you targeting your readers?

Targeted readers are the people who are most likely going to read your article and respond to your offer. They are the people who want what you've got.

If your using articles to promote a newsletter/ezine, blog, affliate program, seminar, service, product, or website you need to know who your audience is so you can reach them.

Following this rule will give you a big advantage over your competion because many writers do not consider their target market when they begin the writing process.

Articles will increase your traffic but it's not enough to have people stopping by at your site, they have to people who are really interested in what you have to offer so you can get the most bang for you buck.

So, who are your targeted readers?

Start by asking yourself some of these questions

• Who do you want to read your article?
• What are those people looking for when they go online?
• What kind of information are they searching for?
• Do they have any problems related to what you have to offer?

Knowing the answers to these questions will help you to write articles that go right to the heart of your targeted readers.

You shouldn't be trying to write articles that will appeal to everyone... know your target audience and write for them.