Intergrating Keywords

Online writing differs from offline writing in that online readers skim the text for keywords. A very important skill to learn, in order to have success for article promotion, is choosing and integrating keywords.

If you don't have the right keywords and the right keyword density your targeted reader may never find your article. Also web masters use articles as content on their websites in order to monetize with Google AdSense. ManyWebmasters will not use articles that don't effectively use keywords.

The first thing to do is to research keywords.

You can do this manually with Overture's Keyword Selector at: http://inventory.overture.com/d/searchinventory/suggestions

This type of research can be quite painstaking so many people use software such as Click Ad Equalizer to make this task faster and easier.

Once you've chosen your keyword, you'll want to integrate it into your article. Most experts claim that a 5% keyword density is best. Your keyword density should be high enough that a keyword is recognized as a main topic of a page and not an incidental, unimportant word. At the same time, keyword density should not be too high because search engines may red-flag you for "keyword stuffing".

Places to intergrate keywords

• Subheadings: they not only tell your reader what that paragraph is about but they help you keep you on track as well. By writing a subheading you remind yourself to sprinkle that keyword into the article.
• Your title
• Your thesis
• Your conclusion

By integrating keywords into your articles, you immediately get your article to stand out. Webmasters, article directories, and search engines will love your article. But more importantly your targeted readers will be able to find your article.