Friday, February 23, 2007

Secrets to writing a super sexy sales copy

Internet marketing is more than throwing a few articles out. You have to be able to write a good sales copy too, that’s when the real profits come in. So how do you create a sexy sales copy? The kind that stops people in their tracks and has them looking at it up and down thinking “I want me some of that”…follow these tips.

1. Its all in the headline. Your headline sells your ad so put 80% of your time into creating a compelling headline. Below are some head tuners:

WARNING, Announcing,Who else wants, How to, 7 good reasons why

Make sure you integrate at least three of these magic words in all your ads. They can seduce just about anyone.

  • You
  • Save
  • Health
  • Love
  • Results
  • New
  • Proven
  • Money
  • Easy
  • Discovery
  • Safety
  • Guaranteed

You need to have a knockout offer.

You need to apply offers differently based on the type of business you operate.

1. A service business with a high value product (solicitor, accountant, real estate agent, consultant, copywriter) could offer a FREE REPORT of some sort.

A business which has products which customers keep buying over and over again (e.g. ice cream shop, grocer, restaurant, hairdresser etc) would approach things a little differently. A hairdresser may want to offer a free haircut to introduce you to their salon.

There’s nothing hotter than getting something for FREE

Lure them back in

People generally read sales copies in two ways

1.Word for word
2.Skim the text

Sometimes people are in a hurry so they just give your sales copy a quick look and then leave which is why you need to incorporate sub-heading into your sales copies. This is to insure that they find something to regain their interest and are lured back into the copy.

Suppose you had a headline like “The easiest way to make money online”

Your subheading could include
Grab profits in any city, anywhere, anytime!

Online success blueprint

Earn easy cash

Apply these simple techniques and you too can have a sexy sales copy that brings in a lot of profits.

Wednesday, February 14, 2007

Intergrating Keywords

Online writing differs from offline writing in that online readers skim the text for keywords. A very important skill to learn, in order to have success for article promotion, is choosing and integrating keywords.

If you don't have the right keywords and the right keyword density your targeted reader may never find your article. Also web masters use articles as content on their websites in order to monetize with Google AdSense. ManyWebmasters will not use articles that don't effectively use keywords.

The first thing to do is to research keywords.

You can do this manually with Overture's Keyword Selector at: http://inventory.overture.com/d/searchinventory/suggestions

This type of research can be quite painstaking so many people use software such as Click Ad Equalizer to make this task faster and easier.

Once you've chosen your keyword, you'll want to integrate it into your article. Most experts claim that a 5% keyword density is best. Your keyword density should be high enough that a keyword is recognized as a main topic of a page and not an incidental, unimportant word. At the same time, keyword density should not be too high because search engines may red-flag you for "keyword stuffing".

Places to intergrate keywords
  • Subheadings: they not only tell your reader what that paragraph is about but they help you keep you on track as well. By writing a subheading you remind yourself to sprinkle that keyword into the article.
  • Your title
  • Your thesis
  • Your conclusion
By integrating keywords into your articles, you immediately get your article to stand out. Webmasters, article directories, and search engines will love your article. But more importantly your targeted readers will be able to find your article.